Many people end up wasting a lot of energy on social media. They will try
to drive their readers and consumers to their social media profiles, which is
the opposite of what you want.
The ultimate goal of a social media profile is
to drive people from them to your website or blog and not the other way
Social media profiles should be used as outposts for attracting people to
your website or blog. Your website or blog should not focus on sending
individuals to the outposts. Social media profiles need to stand solidly on
The best way to build your social media profile is to create
compelling content on a consistent basis. However, this is not going to
build an audience. If no one is reading the content that you write then no
one is going to be sharing them.
To get the best leverage through social media you will need to get to the
point where the number of followers that you have is enough to provide you
with growth through sharing. Getting to this point is easier said than done.
Directing people from your email list to your social media sites is important.
However, if you are not getting a large number of new email subscribers
each day, this is not going to help you get more than a few new fans and
followers. If you have had an email list for quite a while, take the time to ask
existing subscribers to join you on your social media sites. Beyond this you
will need to tap into the current social media networks in order to get new
subscribers and followers.