Setting Up Your Facebook Page

Your Facebook page is extremely important as it will make your business
more:

Discoverable: when a person searches for you on Facebook they can
find you easily
Connected: Facebook provides you with a place to have
conversations with your audience, who will be able to like your page,
read the posts, and then share them with their friends.
Timely: your Facebook page will help you reach out to a larger
number of people more frequently as messages can be tailored to
meet the interests and needs of your customers
Insightful: analytics of your page will provide you with a further
understanding of your consumers and your marketing activities.

When setting up your Facebook page you may request a web address
such as facebook.com/yourcompany, which will make it easier to find.
Facebook has made it quite simple to set up a page on the site. To
increase the impact of your Facebook address makes sure that it is
included on your business cards, your website, and all of your other
marketing materials.

When choosing a name for your Facebook page it is important to choose
wisely. You will only be able to change the name one time, so be careful
here and try to choose a name that best reflects your company. Typically,
using your business name is the best choice if at all possible.

It is important to remember that your Facebook page is an extension of
your company. It will provide you with an easy way to share updates and
more information with the people who really matter to your company. This
page is ready to help you engage with your consumers on a more personal
level using both desktops and mobile devices.